Branding

Wrapsody undertakes to conceptualize and bring your brand to life. As experts in hotel-specific brands, we have an eye for detail and for identifying each brand’s individuality and unique selling points. We design your brand’s style guide and offer you our insight advice on how to best present your brand within the property and beyond.

How we wrap up your brand:

Research
Strategy
Creative Design / Brand Style Guide
Touch Points
- Stationery
- Collateral
- Signage
- Uniforms
- Gifts
- Packaging
- Amenities
Optimize communications withing the hotel / Brand Experience Audit
Reviews / Reputation Monitoring

Content Marketing

Wrapsody creates content for your brand, which is based on two axes: editorial strategy and editorial production. We begin by identifying and developing your brand’s audiences and then devise the brand’s content pillars before entering the production stage which entails all the means of communicating your brand’s identity in content form.

Social Media

Wrapsody handles your social media presence, wrapping it in a way that is both visually and aesthetically pleasing. Then, once you unwrap it, you’ll find the quality substance and storytelling element that your brand needs in order to make an impact. The right strategy for Social Media engagement is very important since it prescribes how your audience feels about your brand.

Media Relations

Wrapsody brings press interest to your doorstep. Our team produces press releases on your behalf, arranges article listings featuring your property, media visits and group press trips for familiarization purposes plus connecting with celebrities that match your brand’s profile and pitching your property to them for top-level promotional actions.

Production

Wrapsody lends its expert critical eye to your brand and oversees the visual productions pertaining to your brand’s digital presence. This entails your website’s photography, including the art direction for the concept, it’s execution and on-the-spot curation of both architectural and interior photography as well as video productions, plus Social Media photography that focuses on destination, lifestyle and F&B elements among others.

Events Management

Wrapsody is able to pull off a series of successful events in order to best present your brand and hotel property to a targeted audience. These kinds of events may include brand launching, property opening or the opening of an outlet, even thematic or special occasion events when the need arises. The list goes on and on with endless event opportunities.

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